Fractional VP of Business Development

Meet Jeanne Schow, MBA

 

Unlocking the full potential of your business doesn't have to come with a hefty price tag. While full-time leaders command salaries ranging from $225,000 to $350,000 and beyond, including incentives and benefits, I offer an alternative solution tailored to your budget and growth trajectory. By leveraging my expertise, you can invest wisely in a part-time leader who not only aligns with your strategic vision but also drives your team towards unprecedented growth.

 

Approach

My approach focuses on delivering tangible results across three key categories:

  1. Sales Strategy & Operations: Forming your sales strategy and implementing your sales operation includes activities such as mapping the customer journey and ensuring alignment with your sales process, lead generation and integration with your marketing team, and incentive programs to align with company goals.  This encompasses optimizing CRM systems, crafting compelling outreach messaging, collaborating for  effective marketing initiatives, and optimizing an effective conference strategy.

  2. Developing High-Performing Teams: Elevating your directors and team to new heights of performance is essential for sustained success. Through targeted coaching and leadership, I empower your personnel to maximize their potential and deliver exceptional results.

  3. Delivering Actionable Insights: Transparent communication is vital for effective decision-making. I specialize in presenting comprehensive reports and real-time metrics to your executive team, providing invaluable insights into performance through key performance indicators (KPIs) and actionable recommendations.

With my tailored approach and proven track record, I'm committed to driving your business forward and achieving measurable success. 

Sales Strategy Development & Operations

Are you unsure of your strategy?  Just following the crowd?  Let's define or refine your approach and prioritize your resources for the greatest impact.  I will align your strategy with the sales operation which serves as the engine driving your business growth.  Additionally, I'll harness the power of AI as a  productivity tool, enabling you to gain a competitive edge and stay ahead of market trends.

Sales Team Development

While the fundamentals of effective sales may not be rocket science, the real question is: are they being implemented consistently and effectively?  At the heart of sales excellence lies a commitment to continuous improvement and proactive engagement. Here's how we'll LEAN in to every key opportunity:

  1. Learn from our Customers: By actively listening to their needs, challenges, and feedback, we gain invaluable insights that inform our approach and enhance customer satisfaction.

  2. Enrich our Relationships: Through genuine engagement and personalized interactions, we'll deepen our connections with clients, fostering trust and loyalty that transcends transactions.

  3. Articulate the Best Solution with Precision: We'll hone our messaging and presentation skills to articulate the best solution with clarity and conviction, resonating with the unique needs of each member of the decision team.

  4. Negotiate for Long-Term Mutual Benefit:  We'll approach negotiations with a focus on long-term value creation, striving for outcomes that satisfy both parties while ensuring swift execution.

 

Sales Performance Analysis

While analytics provide valuable insights, it's essential to focus on measuring the right activities and results to ensure clarity and informed decision-making.

I will review your CRM and align the sales process with the customer journey and integrate it with your marketing efforts to enable real-time measurement of a fixed number of KPIs. The results are:

  • Measures sales effectiveness, both team and individual measures performance and identifies coaching opportunities as well as compensation assessment.
  • Measurement of lead sources informs decisions for conference and marketing investments.
  • Measurement of success at each stage of the deal informs customer alignment and provides insights into wins/losses to enable knowledge of competitive advantages, best practices or a need for improvement.
  • Measurement of the time it takes to close a deal and % of wins facilitates revenue forecasting and resource allocation.

Frequently Asked Questions

What makes BleuSalesLeadership different?

Bleu Sales, stands out in several key ways:

  1. Integrated Sales Leadership: Bleu Sales offers a unique proposition by providing integrated sales leadership services. As the founder and leader, I personally commit to becoming an integral part of your team for a specified term, aligning with your goals and culture to drive results.

  2. Tailored Assessment and Proposal: Following our initial meeting or introductory call, Bleu Sales delivers a customized assessment and proposal, outlining our proposed strategy and approach. This ensures that our solutions are specifically tailored to address your unique needs and challenges.

  3. Focused Engagement: Bleu Sales operates with a selective approach, choosing to work with only a few companies at a time. This allows for dedicated attention and ensures that we can fully commit our resources to achieving your objectives.

  4. Comprehensive Compliance: Bleu Sales adheres to all necessary requirements to seamlessly integrate into your organization, from HR procedures to completing standard operating procedures (SOPs). This commitment to compliance and alignment fosters a smooth and efficient partnership.

  5. Cost-Effective Solutions: Recognizing the importance of managing expenses wisely, Bleu Sales offers cost-effective solutions that enable you to build a solid framework for acquiring new revenue. Our pricing structure is designed to maximize your return on investment while minimizing unnecessary expenditures.

  6. Strategic Revenue Growth: With a keen focus on revenue acquisition, Bleu Sales prioritizes the strategic allocation of resources towards activities and initiatives that directly impact long-term growth. Our approach emphasizes efficiency, repeatability, and continuous learning to drive sustainable results.

  7. Transparent Partnership: Bleu Sales operates with transparency and integrity, ensuring that our partnership is built on mutual trust and understanding. Our goal is to guide you towards success in a transparent manner, empowering you to make informed decisions about your future leadership needs.

 

How can BleuSalesLeadership help improve my sales performance?

Bleu Sales is dedicated to enhancing your sales performance through a comprehensive suite of tailored solutions:

  1. Proven Sales Strategies: Drawing upon years of experience and industry expertise, Bleu Sales offers proven sales strategies customized to your unique business needs. Whether you're a startup or an established enterprise, our strategies are meticulously tailored to drive tangible results and maximize your sales potential.

  2. Team Management and Training: Jeanne actively engages in team management and training to elevate your sales force to new heights of performance. Through targeted coaching and development initiatives, Jeanne empowers your team members to excel in their roles and achieve exceptional results.

  3. Performance Analysis:  By analyzing deals, wins, losses, strengths, and gaps, we identify areas for improvement and opportunities for optimization, enabling you to make informed decisions that drive continuous growth.

  4. Sales Operation Setup and Optimization: Depending on your stage of growth, Bleu Sales can either set up your sales operation from scratch or optimize your existing tools and processes. We ensure seamless integration of sales tools and technologies, enabling you to measure and analyze key metrics in real-time for enhanced visibility and control.

  5. Pipeline Measurement and Analysis: We understand the importance of measuring and analyzing individual deals to gauge their effectiveness and identify areas for improvement. Bleu Sales provides deal analysis from your CRM, allowing you to assess performance, identify trends, and make data-driven decisions that drive success.

  6. Wins and Losses Analysis: By analyzing both wins and losses, Bleu Sales provides valuable insights into what's working well and where improvements are needed. This holistic approach enables you to learn from past experiences, refine your strategies, and increase your win rate over time.

  7. Strengths and Gaps Identification: Bleu Sales conducts a thorough assessment of your sales operation to identify both strengths and gaps. We leverage this information to capitalize on your strengths and address any areas of weakness, ensuring a well-rounded approach to sales performance improvement.

In summary, Bleu Sales offers a comprehensive suite of solutions aimed at enhancing your sales performance.

What industries does BleuSalesLeadership specialize in?

I specialize in serving companies that provide Products and Services for the Biotech and Pharma industries from products for Discovery stage to services provided by CROs from niche and specialty services to services for clinical development and commercial stages.

 

Quote of the Day -

To effectively harness the power of focused urgency, we need to become more intentional and less reactive. This gives us heightened focus and clarity to navigate challenges and be on the lookout for opportunities that will not only help us now, but also in the future.  - Randy Grieser, The Ordinary Leader

About us

Bleu Sales Leadership is a forward thinking sales consulting firm with a focus on sales leadership, we are committed to helping businesses at an emerging or growth stage to unlock their full sales potential.  Jeanne brings a wealth of experience and expertise to guide you through the intricacies of the sales process and drive tangible results.  For more about Jeanne, please view her LinkedIn Profile.

https://www.linkedin.com/in/jeanneschow/

Contact us

Send Jeanne a note to ask any questions or to set up a meeting.  -If you give me 2 days and times which work for you, I'll send you an invitation!  Please, make sure to state your time zone.

Location

Bleu Sales
Morgan Hill, California, United States

Please note that I work across all US time zones and afternoons for the UK and EU.